How Brands Can Celebrate Sustainability With Eco-Friendly Campaigns

In a world where “going green” is becoming more and more popular, it’s no surprise that sustainability is also becoming a hot topic for businesses. But what exactly is sustainability, and why should brands care about it?

Simply put, sustainability is the practice of meeting the demands of the present without having to compromise the ability of future generations to fulfill their own needs. In other words, it’s about being able to keep doing what we’re doing now without damaging the planet or using up all its resources.

Published by Shane Barker in Forbes.